If you’re feeling overwhelmed by the constant struggle to make ends meet in your business, then you are not alone! You may be taking on too much, feeling stretched thin, and still not seeing the financial freedom you desire.

Instead of seeing your hard work pay off, you may be experiencing burnout and frustration as your business struggles to thrive. But there is hope for a better way to achieve success and financial freedom.

It’s not about crafting the message and attracting people forever. It’s about creating a profitable business, a financial freedom tool, by focusing on the overall customer journey, expanding your money mindset, and having a strategic vision for your businessAlejandra Rojas, Financial Professional Focused on Money Trauma.

Financial freedom may seem like a distant dream for many mompreneurs out there, but with the right approach, it’s within your grasp.

Embracing entrepreneurship can lead to the autonomy and flexibility you crave, allowing you to balance your personal and professional life better. When you build a successful business, you’re not just enhancing your financial status; you’re creating a legacy that could inspire your children and other women to follow in your footsteps.

So let’s dive into this journey, unlocking the secrets of financial freedom and long-term profitability.

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In this episode of The Money Mindset Show, Alejandra Rojas, talks about the three primary factors that emerge when considering the transformation of a regular business into a profitable one and achieving financial freedom.

The first factor is the customer journey, which needs to be at the forefront of every business decision a company makes.

Customers are the backbone of any organization, and understanding their needs, desires, and potential pain points is crucial for success.

The second factor centers around mindset and, specifically, reframing the way we approach money. Many entrepreneurs struggle with the concept of wealth and profitability. It’s vital to align a positive, growth-oriented money mindset with tangible goals and actions to see one’s venture thrive.

The third factor is strategic vision. This includes having a clear picture of the business’s future direction, goals, and plan to achieve them.

A strategic vision acts as a roadmap, providing guidance and clarity even amidst the inevitable fluctuations of the business landscape.

Understanding why these factors are critical to transforming a regular business into a profitable one is especially crucial for mompreneurs striving for financial freedom. Financial freedom is not purely about having ample resources; it’s about having a business that self-sufficiently generates these resources. For this, understanding customer journey, reframing mindset, and having a strategic vision are crucial, but they are not always intuitive or straightforward.

1. The Difference Between Creating a Business and Creating a Financial Freedom Tool

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Starting a business and making it a tool for financial freedom are two entirely different ball games. The difference lies in the strategy and vision for the venture.

A business might succeed for a little while with a decent product or service and some good luck. But without clear direction and planning, it’s just stumbling in the dark.

Alejandra Rojas’s approach to business is strides away from the conventional. She doesn’t just focus on the here and now of her business. Instead, she considers how it fits into a larger framework—how it can morph from a business entity into a financial freedom tool.

She accomplishes this by ensuring each aspect of her business, from product development to customer service, aligns with the strategic vision. With this viewpoint, the business is more than just a means to an end—it’s an empowering tool that affords financial freedom.

RELATED: Clearing Financial Trauma: A Guide to clear financial anxiety for Female Entrepreneurs

2. Taking Practical Steps Towards Financial Freedom

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Financial freedom doesn’t happen by wishing for it to come true. It requires taking consistent, deliberate, and practical steps to make it happen.

And no, these steps are never glamorous. They’re often small, seemingly insignificant actions that accumulate over time. Alejandra Rojas’s story is the perfect testament to this truth. She is all about practicality; not just dreaming about financial freedom, but actively walking the path.

To her, every decision, every step, is a building block in her journey towards achieving her financial goals. And here’s the cool part: Alejandra doesn’t just champion practical steps, she empowers others to take their own. She inspires her audience to take concrete actions based on the insights they’ve gathered.

So friends, if you’re still waiting for that financial freedom to land on your lap, it’s time to roll up your sleeves and start walking.

3. Embracing the Process for Financial Freedom

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Let’s be real, the journey towards financial freedom isn’t always a breeze. It’s got ups, downs, and unexpected twists that can sometimes make you question why you embarked on it.

But, you know what they say about “trusting the process?” It’s about having the faith that even though things might not be easy or straightforward, they’ll all come together to take you where you want to go.

Listening to Alejandra Rojas, it’s obvious she understands and embraces this. She appreciates that the journey towards financial freedom isn’t always smooth. That it involves blips, delays and perhaps even going back to the drawing board. And she’s cool with that.

Why, you ask? Because she knows every experience, every tiny piece of learning, ultimately leads her closer to her goal. Alejandra’s attitude towards her journey isn’t just refreshing— it’s downright inspiring.

4. Implementing Insights for Long-Term Success and Financial Freedom

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Doesn’t it seem like some people just have the magic touch when it comes to running a successful business? They start with a great idea, put in some work, and boom—they’re financially independent and loving life.

That’s the kind of success that isn’t born out of sheer luck or a winning lottery ticket. It comes from the careful implementation of insights gained over years of trial and error, learning from mistakes, and constantly looking for ways to improve and grow.

And you know what? That kind of success and financial freedom can be yours too. From what Alejandra shares, it’s all about understanding that making your business profitable isn’t a one-and-done deal. It’s an ongoing process of looking at what’s working, why it’s working, and how it can be tweaked to work even better.

Her business didn’t just magically become profitable overnight—it’s the result of her implementing insights about her target market, adjusting her offerings, and always keeping her vision clear and centered.


If you want to know how to become a successful business owner and you’re struggling to have a better relationship with money, increase your income and grow in your business, The Money Mindset Hub is here to help.

Our programs focus on subconscious reprogramming with money, helping you build a healthier relationship with money and grow your business. Learn more about our programs here.